product design success

Dec 2020

Successful Innovators Focus on Product Design

product design success
product design success

Value Beats Price – For Long Term Success

The ability to develop products that offer fresh ideas relevant to customers is no easy task. It’s tough when so many products become commodities in the eyes of the consumer. Yet, for many companies, success is linked to having differentiated products.

This type of product with innovative features helps lead consumers to perceive a higher value. This design approach is better suited for long term success.

Many new entrepreneurs may not appreciate the added challenges of using this strategy. Yet, for many market leaders, they say the effort is worth it. In this article, we dive into the details of using this strategy. However, it can be described simply as the following:

Make your high-end product look like a total bargain to a broad audience by highlighting every single advantage and special feature so customers see its total value.

Value Beats Price – For Long Term Success

The ability to develop products that offer fresh ideas relevant to customers is no easy task. It’s tough when so many products become commodities in the eyes of the consumer. Yet, for many companies, success is linked to having differentiated products.

This type of product with innovative features helps lead consumers to perceive a higher value. This design approach is better suited for long term success.

Many new entrepreneurs may not appreciate the added challenges of using this strategy. Yet, for many market leaders, they say the effort is worth it. In this article, we dive into the details of using this strategy. However, it can be described simply as the following:

Make your high-end product look like a total bargain to a broad audience by highlighting every single advantage and special feature so customers see its total value.

Product Owner Must Engage During Design Process

Coming up with an innovative product solution is not enough. Case studies show most successful products need an active owner.

The design process will not work if an owner’s idea of participation is to pay invoices and sign-off on milestones. Conversely, amazing things happen when there’s the pride of ownership. Attention to every detail and acting on each opportunity makes all the difference.

This doesn’t suggest having a strong third-party partner can’t be part of the strategy. Great leaders always welcome positive criticism and genuine feedback. This is why effective product owners always see the development process as a collaborative one.

Next, we examine why a customer-centric approach works best.

Empathy Linked to Standing Out From Competition

After you abandon the lowest price model for beating the competition, one can feel liberated. However, the question remains: why would a person buy my product over another?

To dive into this topic, we present Jeff Lash’s powerful statement, “If you want to be a bad product manager, assume that [your] domain knowledge is all you need to succeed.” Therefore, develop a team of product design experts. A diversity of experience and methods is necessary for building empathy between the product owner and the consumer.

This empathy is the driver for adding something new to a product. Thus, you begin separating your brand from the competition. The design team will have countless techniques to transform insights into stand-out features. We review several popular methods next.

How Product Design Differentiates Your Product

Product Development teams believe it’s worth thinking deeply about strategy. They review options on packaging, beauty, size, or maybe adding something completely new. Fixing a known weakness is another way to get a buyer’s attention.

Great Packaging
Product packaging is the first thing customers see. Something modern, bold, or eco-friendly can draw attention.

Size Alteration
Adjusting a product size can set you apart. For example, some products become more popular when two people enjoy them at the same time. This is an example of when bigger is better.

Make It More Beautiful
Sometimes innovation means elevating the simple to exotic. Or you make the boring into something fun. Designers can tweak the shape or switch materials. Maybe they improve one special detail without impacting the manufacturing cost.

Adding Something New
Adding the right complementary accessory can make a big difference. When buyers think they’re getting two products for the price of one, demand goes up.

Solve Known Problems
Identify the product’s weaknesses that buyers are talking about. Social media or reviews often help to expose defects. Distinguish what you sell by resolving these problems.

If you lack the internal staff or never outsourced product development, this next section is perfect reading.

Find and Work With The Right Partner

Product design is critical in the overall product development process. Experts recommend that you partner with seasoned designers and engineers. It’s this type of collaboration that lets you uncover every improvement opportunity.

Again, work with experts who have the technology and experience. They research the appropriate things. And help you determine whether your ideas and methods are valid. The goal is to transform your initial concept through rigorous reviews and refinements. Only then will the optimal design come forth.

Collaborating with great product designers means leveraging them to guide you. They tell you what is realistic, marketable, manufacturable, and cost-effective to build.

Conclusion: Produce a Superior Product and Build a Brand

Reselling standard products with low-profit margins is unsustainable. A sharply contrasting strategy is when you design and manufacture your own products.

Producing your own products is a big challenge, but it also has great rewards. Now you’re able to build up a brand. When managed correctly, your company’s name will become more valuable over time. Your label may attract buyers willing to purchase products at a premium—with no competitors in sight.

If you’re looking to develop and manufacture a competitive world-class product, consider contacting WITREK for a free consultation.

Do you agree about our preferred product development strategy for long-term success? Share your opinion about why (or why not!) in the comments!

Product Owner Must Engage During Design Process

Coming up with an innovative product solution is not enough. Case studies show most successful products need an active owner.

The design process will not work if an owner’s idea of participation is to pay invoices and sign-off on milestones. Conversely, amazing things happen when there’s the pride of ownership. Attention to every detail and acting on each opportunity makes all the difference.

This doesn’t suggest having a strong third-party partner can’t be part of the strategy. Great leaders always welcome positive criticism and genuine feedback. This is why effective product owners always see the development process as a collaborative one.

Next, we examine why a customer-centric approach works best.

Empathy Linked to Standing Out From Competition

After you abandon the lowest price model for beating the competition, one can feel liberated. However, the question remains: why would a person buy my product over another?

To dive into this topic, we present Jeff Lash’s powerful statement, “If you want to be a bad product manager, assume that [your] domain knowledge is all you need to succeed.” Therefore, develop a team of product design experts. A diversity of experience and methods is necessary for building empathy between the product owner and the consumer.

This empathy is the driver for adding something new to a product. Thus, you begin separating your brand from the competition. The design team will have countless techniques to transform insights into stand-out features. We review several popular methods next.

How Product Design Differentiates Your Product

Product Development teams believe it’s worth thinking deeply about strategy. They review options on packaging, beauty, size, or maybe adding something completely new. Fixing a known weakness is another way to get a buyer’s attention.

Great Packaging
Product packaging is the first thing customers see. Something modern, bold, or eco-friendly can draw attention.

Size Alteration
Adjusting a product size can set you apart. For example, some products become more popular when two people enjoy them at the same time. This is an example of when bigger is better.

Make It More Beautiful
Sometimes innovation means elevating the simple to exotic. Or you make the boring into something fun. Designers can tweak the shape or switch materials. Maybe they improve one special detail without impacting the manufacturing cost.

Adding Something New
Adding the right complementary accessory can make a big difference. When buyers think they’re getting two products for the price of one, demand goes up.

Solve Known Problems
Identify the product’s weaknesses that buyers are talking about. Social media or reviews often help to expose defects. Distinguish what you sell by resolving these problems.

If you lack the internal staff or never outsourced product development, this next section is perfect reading.

Find and Work With The Right Partner

Product design is critical in the overall product development process. Experts recommend that you partner with seasoned designers and engineers. It’s this type of collaboration that lets you uncover every improvement opportunity.

Again, work with experts who have the technology and experience. They research the appropriate things. And help you determine whether your ideas and methods are valid. The goal is to transform your initial concept through rigorous reviews and refinements. Only then will the optimal design come forth.

Collaborating with great product designers means leveraging them to guide you. They tell you what is realistic, marketable, manufacturable, and cost-effective to build.

Conclusion: Produce a Superior Product and Build a Brand

Reselling standard products with low-profit margins is unsustainable. A sharply contrasting strategy is when you design and manufacture your own products.

Producing your own products is a big challenge, but it also has great rewards. Now you’re able to build up a brand. When managed correctly, your company’s name will become more valuable over time. Your label may attract buyers willing to purchase products at a premium—with no competitors in sight.

If you’re looking to develop and manufacture a competitive world-class product, consider contacting WITREK for a free consultation.

Do you agree about our preferred product development strategy for long-term success? Share your opinion about why (or why not!) in the comments!

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